Investing in a trade shows initiative is often highly beneficial to your business. Here are ten reasons why you should investigate such opportunity and think seriously about engaging with a trade fair:
1. Cost Effective
Trade shows often offer budget friendly solutions and help marketing your brand and sell your products or services. With a simple booth, well thought and organised, conventions and events of such kind offer inroads to markets at times difficult to conquer.
2. Target Markets
Trade shows are often a catalyst that are able to capture leads and opportunities in specific sectors and markets already interested in your offer. In a few days such events gather thousands of potential partners and clients easy to engage.
3. New Prospects
This highly targetable market is mostly there because of a strong interest in new products and new partnerships. They are ready and willing to engage, having travelled to that specific trade show in order to satisfy those interests, find ew brands, new products, new partners, and new solutions. The Trade Fair is a great opportunity to strongly relate with such new prospects and existing clients.
4. Better Face Time
Trade events offer more opportunities to have personal and private meetings with your customers and prospects. Engaging in real time conversation and adding more of your company’s personality and personal touch will make deals easier and increase your brand awareness and familiarity.
5. Relationship Builders
The personal interaction offered at trade shows allows you to establish a more direct, more effective relationship with your clients and prospects. It will increase and strengthen the connection with your partners, old and new, and increase the chances of success of your sales and marketing teams.
6. Sales Leads
New relationships and deeper connections open channels for new sales leads. Trade fairs are ideal to speedily increase your presence in new markets and geographical areas of the world. Prospects from all places are likely to be there and engaging with them saves time and money.
7. Small Business Benefits
Small business and SME in general often struggle in establishing themselves in new marketplaces. Trade fairs and events allow them to get their voice out there and reach out to hundreds of potential leads in one go.
8. Year Round Promotions
A one time meeting at a show could result in year round marketing campaign for you and your clients. Commercial documents and gadgets, training sessions and presentations, all increase the market awareness about your company’s products and services. This opportunity could easily lead to yearly activities, delivered by new and old partners of yours, in their own country or territory.
9. Giveaway Opportunities
One of the selling strategy that can be implemented is to provide your partners with branded samples or trial licences of you product or services. This is typical at trade shows and provides customers with new belongings and real examples to use in the future.
10. Direct Selling
Business to Consumers trade shows allow direct sales of products to visitors and give the opportunity to enhance early adopters’ interests and create a first set of evangelist that will help promote the brand locally.